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Hootsuite OwlyGPT ✓

AI-powered social media caption and content generator.

120 views 3.1M/mo traffic 6 saves Freemium
Social Media Management Content Generation AI Content Creation
More categories (4)
Marketing Automation Scheduling Tools Integration Time-saving Social media posts
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Free + from $249/mo

Verdict

A quick read before you dig into the full page.

Best if
AI-powered social media caption and content generator
Skip if
Limited tone diversity
Pick this when
Instant social media content generation

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Overview

OwlyWriter AI from Hootsuite is an artificial intelligence tool intended for use in social media content creation and planning. It instantly generates social media captions, content ideas, and appropriate hashtags for various networks, saving users significant time and effort.

The tool is designed to scout live social feeds, allowing you to create content, analyze performance, and construct campaigns based on current trends and discussions for timely, relevant engagement.

OwlyWriter AI offers a variety of features such as generating captions, images, and entire posts at a rapid pace. It also assists in testing variations of ad copy for paid social posts.

The tool is capable of providing a continuous stream of post ideas, keeping your social media content calendar filled and ensuring constant engagement with your audience.With OwlyWriter, you can capitalize on trends, as the AI trend tracker identifies real-time social data.

The tool is informed by current social media trends and a deep understanding of the latest social media algorithms, enabling it to create content that's pertinent to your brand, audience, and posting networks.Also, OwlyWriter is designed to mimic your brand's unique tone, using your historical social media content, Hootsuite bio, and provided information, rather than delivering generic, robot-like content.

This allows you to construct brand-aligned content that resonates with your audience and aligns with social media algorithms to increase views and engagement.Finally, OwlyWriter integrates seamlessly with scheduling tools in Hootsuite to automate content posting at optimal times, and with Canva and Adobe Express for eye-catching post design, aiming to increase conversions, sales, revenue and overall social media performance.

It can generate captions from scratch, from URLs, or based on a list of upcoming events or holidays.

Hootsuite OwlyGPT website

Access & connections

Where you can use Hootsuite OwlyGPT, and what it plugs into.

Platforms

Web

Integrations

Canva

Capabilities

What this tool accepts, produces, and is strongest at.

Input

  • Text

Output

  • Text
  • Image

Supported features

  • Social Media

Pros & cons

Pros

  • Instant social media content generation
  • Appropriate hashtag suggestion
  • Live social feeds scouting
  • Rapid content creation
  • Ad copy testing
  • Continues post ideas stream
  • Real-time trend tracker
  • Informed by social media algorithms
Show 22 more
  • Brand's unique tone mimic
  • Historical content learning
  • Automated optimal time posting
  • Integration with scheduling tools
  • Canva and Adobe Express support
  • Generates captions from URLs
  • Generates captions from event list
  • Images generation
  • Brand-aligned content
  • Robust performance analysis
  • Understanding of latest social media algorithms
  • Post design integration
  • User engagement enhancement
  • Content variation
  • Real-time social data tracking
  • Post idea generator
  • Social media performance enhancement
  • Boosts conversions, sales, revenue
  • Marketing automation
  • Customization
  • Adaptive learning
  • Algorithm-based engagement

Cons

  • Requires Hootsuite integration
  • Limited customization options
  • Relies on historical content
  • Only supports certain design tools
  • Ad copy testing restricted
  • Limited tone diversity
  • Dependent on trend data
  • No direct posting capability

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Releases 1

Initial release April 19, 2023 Current
Initial release of Hootsuite OwlyGPT.

FAQ 12

How does Hootsuite OwlyGPT OwlyWriter AI generate social media captions?
Hootsuite OwlyWriter AI generates social media captions by intelligently scouting live social feeds. It then creates suitable captions for various networks inspired by current trends and dialogues for timely, relevant engagement. Covering everything from scratch, from URLs, or even based on a list of upcoming events or holidays.
Can OwlyWriter AI create a continuous stream of post ideas?
Yes, OwlyWriter AI is capable of providing a continuous stream of post ideas. It does this by constantly monitoring live social data to identify trendy and relevant topics your audience is interested in, thus ensuring your social media content calendar is always filled and your audience is constantly engaged.
How are current social media trends and algorithms used by OwlyWriter AI?
OwlyWriter AI leverages an understanding of the latest social media algorithms and trends to create relevant content. It monitors live social feeds to identify real-time trends and discussions. Using this information, it generates captions, images, and posts that are relevant and engaging, thereby improving the visibility and interactions on your posts.
Can OwlyWriter AI mimic my brand's unique tone?
Absolutely, OwlyWriter AI is designed to mimic your brand's unique tone. It achieves this by analyzing your historical social media content, Hootsuite bio, and any provided information to understand and replicate the style, tone, and language that is unique to your brand. This ensures the generated content aligns with your brand identity instead of sounding generic or robotic.
What are the scheduling tools that OwlyWriter AI integrates with?
OwlyWriter AI seamlessly integrates with scheduling tools within the Hootsuite platform. This facilitates the automation of content posting at optimal times to ensure maximum visibility and engagement.
Can OwlyWriter AI generate captions from URLs?
Yes, OwlyWriter AI can generate captions from URLs. It analyzes the linked content and produces apt social media captions, thus saving significant time and effort for the user.
Does OwlyWriter AI use my historical social media content and Hootsuite bio?
Yes, OwlyWriter AI does use your historical social media content and Hootsuite bio. It utilizes this information to gain a better understanding of your brand's style and tone, which it then replicates in the content it generates. This results in the creation of content that is consistent with your brand's unique voice and identity.
How does OwlyWriter AI contribute to increasing sales and revenue?
OwlyWriter AI helps increase sales and revenue by creating engaging and relevant content that aligns with your audience and social media algorithms. This increases the visibility and reach of your posts, driving more engagement, attracting more followers, and ultimately leading to an increase in conversions, sales, and revenue. Furthermore, it integrates with Canva and Adobe Express to design eye-catching posts that can further boost conversions.
What are the ad copy testing capabilities of OwlyWriter AI?
OwlyWriter AI assists in testing variations of ad copy for paid social posts. By generating different versions, it allows you to identify the most effective ad copies that lead to higher engagement and click-through rates, contributing to the overall effectiveness of your marketing campaign.
How does OwlyWriter AI identify trends based on real-time social data?
OwlyWriter AI identifies trends based on real-time social data by constantly monitoring live social feeds. It identifies current trends, discussions, and popular topics among your target audience and the general public. This information is then used to generate content that is trendy and relevant to your audience.
What makes OwlyWriter AI different from other AI content generation tools?
What sets OwlyWriter AI apart from other AI content generation tools is its ability to create brand-aligned content. It does this by mimicking your brand's unique tone using information from your historical social media content and Hootsuite bio. Additionally, it is capable of generating captions, images, and entire posts rapidly, providing a continuous stream of post ideas. It also integrates with scheduling tools within Hootsuite to automate content posting at optimal times.
Does OwlyWriter AI support image generation along with captions?
Indeed, OwlyWriter AI supports image generation along with captions. It rapidly generates high-quality images that pair perfectly with the generated captions, providing complete, ready-to-post social media content.
Hootsuite OwlyGPT Free + from $249/mo
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