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Product research

Maze ✓

Power product decisions with continuous user insights

1.4k views 1.5M/mo traffic 11 saves Freemium
Product Research User Insights Decision Making
More categories (4)
Feedback Surveys Live Website Testing Prototype Testing Product research
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Free + from $99/mo

Verdict

A quick read before you dig into the full page.

Best if
Power product decisions with continuous user insights
Skip if
Limited integration options
Pick this when
Continuous user insights delivery

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Overview

Maze is a continuous product discovery platform powered by AI. The platform is designed to enhance product research workflow by delivering continuous user insights, thereby aiding in informed product decision-making and business growth.

An integral feature of Maze is its intuitive builder that enables the incorporation of AI-powered tools for effective product research throughout the development process.

Users can also leverage Maze's automated analytics to create customizable, visually-rich reports to facilitate quicker and more informed decisions. The platform offers various testing capabilities including Prototype Testing, Live Website Testing, and Feedback Surveys, among others.

With Maze, recruiting participants for research becomes simplified as it provides access to a global panel of participants. It also allows targeting specific user segments via in-product prompts, URL, or email campaigns.

Essential AI features like dynamic follow-up, contextual suggestions, and bias detection improve the precision and efficiency of your research. Maze also integrates with existing technology stacks, integrating seamlessly with tools like Figma, Sketch, and Amplitude.

For enhanced security, Maze provides enterprise-level protection including encrypted transmission of customer data, access control, and GDPR compliance among others.

Maze website

Access & connections

Where you can use Maze, and what it plugs into.

Platforms

Web

Integrations

Figma

Capabilities

What this tool accepts, produces, and is strongest at.

Input

  • API
  • Tabular
  • Text

Output

  • Tabular
  • API
  • Text

Pros & cons

Pros

  • Continuous user insights delivery
  • Automated analytics for reports
  • Customizable, visually-rich reporting
  • Global participant access
  • Specific user segment targeting
  • Prototype, Live Website, Feedback Surveys Testing
  • Dynamic follow-up feature
  • Contextual suggestions
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  • Bias detection
  • Integrations with Figma, Sketch, Amplitude
  • Enterprise-level data protection
  • Encrypted transmission of customer data
  • GDPR compliant
  • Access control
  • Intuitive builder for product research
  • Seamless tech stack integration
  • Automated visually-rich reports
  • Informed product decision-making
  • Workflow enhancement
  • Efficient recruitment of research participants
  • URL, Email targeting campaigns
  • In-product prompts
  • Tree testing
  • Participant Management
  • Automated Reports
  • Feedback and Satisfaction Resources
  • Path Analysis feature
  • Video Recording
  • Access Workspaces
  • Single Sign On (SSO) Access
  • Efficiency and Precision enhancement
  • Design Metrics feature
  • Heatmaps feature
  • Customizable templates gallery
  • Enterprise, Financial Services, Insurance, Tech & Software, Agencies features
  • Access to pre-built mazes
  • Integrations with existing tech stack
  • Continuous Product Discovery
  • Library of research templates
  • Panel of participants
  • Drag-and-drop builder
  • Data-informed decisions
  • Role-based workspace access

Cons

  • Doesn't support non-visual data
  • Limited integration options
  • Data only encrypted in-transit
  • No disclosure of storage location
  • Assumes universal participant availability
  • No real-time collaboration
  • Dependent on third-party platforms

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Releases 1

Initial release October 28, 2023 Current
Initial release of Maze.

FAQ 12

What is Maze?
Maze is an AI-powered continuous product discovery platform designed to enhance product research workflow. It enables users to construct effective product research actions throughout the development process using intuitive building tools powered by AI. Alongside, users can generate visually-rich, customizable reports through Maze's automated analytics for making swift and informed decisions. Maze offers different testing capabilities and simplifies the process of recruiting participants for research, targeting specific user segments, and integrates smoothly with tools like Figma, Sketch, and Amplitude.
How does Maze integrate with Figma, Sketch, and Amplitude?
Maze integrates smoothly with Figma, Sketch, and Amplitude. This seamless integration ensures that you can effectively and efficiently incorporate Maze into your existing technology stack, enhancing your research process without disrupting established workflows.
What are the testing capabilities of Maze?
Maze offers a variety of testing capabilities. These include Prototype Testing, where you can gather user insights on your product's prototype before full-blown development begins; Live Website Testing, where you evaluate the user-friendliness of your website in real time; and Feedback Surveys, which allow you to gather qualitative data from users, giving you deeper insight into their experiences and preferences.
How can I use Maze's automated analytics for my reports?
Maze's Automated Analytics allow you to create customizable reports adorned with rich visuals. These reports furnish a clearer understanding of your product's reception among users and aid in making informed product decisions. The analytics focus on users' interaction with the product, providing you with precise and actionable user insights.
How can I recruit participants for research using Maze?
Maze simplifies the process of recruiting participants for research. It offers access to a worldwide panel of participants. Furthermore, it allows you to target specific user segments through in-product prompts, URL, or email campaigns, making the recruitment process more efficient and targeted.
What AI features does Maze offer to enhance research efficiency?
Maze provides essential AI features to enhance the precision and efficiency of your research. These features include dynamic follow-up, which ensures that no meaningful user interaction is overlooked; contextual suggestions, which make your research process more smart and adaptable; and bias detection, which helps create a fair and objective perspective towards the product research results.
What security measures does Maze have in place to protect customer data?
Maze provides enterprise-grade security measures to safeguard customer data. This includes encrypted transmission of customer data, meaning all customer data is securely transported via SSL. In addition, Maze also provides access control allowing you to set up passwords for tests and assign roles for study collaboration. Maze also meets GDPR compliance standards, ensuring data protection according to accepted principles.
Can Maze be incorporated into my existing technology stack?
Yes, Maze can be efficiently incorporated into your existing technology stack. It integrates seamlessly with tools like Figma, Sketch, and Amplitude, ensuring a frictionless addition to your workflow without disrupting established processes.
How does Maze contribute to improved product decision-making and business growth?
Maze helps improve business growth and product decision-making by providing continuously updated consumer insights. These insights, driven by various testing methods and AI-powered tools, guide informed decisions regarding product development. The automated analytics feature of Maze allows generation of visually-rich, customizable reports for quicker decision-making. All of these features contribute significantly to product innovation and business growth.
What does the Maze AI feature do?
Maze AI is an integral feature of the platform that enhances accuracy in research processes. It provides dynamic follow-up, contextual suggestions, and bias detection, improving both the precision and efficiency of your research. Maze AI intelligently uses algorithms to streamline workflows, detect patterns, suggest potential improvements, and reduce bias in results.
How does Maze use machine learning to improve product research workflow?
Maze employs a sophisticated AI algorithm to transform the product research workflow. By offering an intuitive builder that lets you incorporate AI-powered tools, Maze allows for a streamlined, focused, and more productive research operation. Features like dynamic follow-up, contextual suggestions, and bias detection help to refine and perfect the research process.
Can I customize the reports generated by Maze's automated analytics?
Yes, one of the key benefits of Maze's automated analytics is the ability to create customizable reports. You can tailor the reports' insights according to your needs, thus ensuring that your decision-making process is informed by the most relevant data.
Maze Free + from $99/mo
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