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Conversion ✓

AI-powered marketing platform for websites, SEO, and ads.

Source rating 5.0 (1) 9.5k views 2.2K/mo traffic 122 saves Free Trial
SEO Optimization Web Development Digital Marketing
More categories (4)
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Trial; then from $10/mo

Verdict

A quick read before you dig into the full page.

Best if
You are b2B marketers and need: Automate B2B email marketing campaigns with personalized messaging
Skip if
Limited template designs
Pick this when
Less than 60 seconds launch

Considering Averi AI instead? Compare side by side

Overview

Conversion is an AI-powered B2B marketing automation platform developed for enterprises. The platform acts as a unified system, combining the capabilities of customer relationship management (CRM) systems and data warehouses in one marketing solution.

Conversion offers a host of features including 'Conversion Agents' for autonomous personalization, campaign optimization, and insights; an Email Studio with a drag-and-drop builder for real-time CRM and warehouse personalization; and a Visual Automation tool with real-time triggers sourced from various touchpoints.

Integral to these features is its Data Model, which unifies CRM, warehouse, and product data in a single platform. Integration capabilities allow connectivity to various CRM, warehouse, and advertising platforms.

It also offers robust Security, inclusive of SOC 2, GDPR, and RBAC compliance. Moreover, Conversion is designed to specifically facilitate marketing operations through its flexible data model and tools; it also assists marketing leaders by providing pipeline visibility and reporting connected to revenue.

Additional dimensionalities include AI-scoring that amalgamates CRM, warehouse, and product signals for Lead Scoring & Routing; account-level orchestration with unified engagement tracking for Account-Based Marketing; and automated journeys for onboarding, expansion, and retention for Lifecycle Engagement.

It also offers migration support from Marketo, HubSpot, or Pardot. Each output generated by the Conversion platform is reviewable, ensuring transparency in operations.

Conversion website

Best for

Short scenarios where Conversion tends to shine.

  • Automate B2B email marketing campaigns with personalized messaging.

    Best for B2B marketers

  • Improve organic search presence through automated SEO tasks.

    Best for Marketing automation specialists

  • Create and send visually appealing and brand-consistent emails.

    Best for SEO professionals

  • Trigger follow-up actions based on lead behavior and engagement.

    Best for Growth marketers

Example outputs 1

Sample generations and before/after results for Conversion.

Conversion screenshot
Conversion screenshot Conversion website

Access & connections

Where you can use Conversion, and what it plugs into.

Platforms

Web

Integrations

WordPress HubSpot

Capabilities

What this tool accepts, produces, and is strongest at.

Input

  • Text

Output

  • Text
  • Image

Pros & cons

Pros

  • Less than 60 seconds launch
  • SEO-optimized websites
  • High impact web designs
  • Wide color and font options
  • Affordable web building solution
  • Drag and drop editing
  • Automated copy, images, layouts optimization
  • Keyword optimization built-in
Show 13 more
  • Agency-grade editing features
  • Auto-updating keywords and content
  • Automatic blog generation feature
  • Simplifies Google Ads activation
  • Website analysis for optimal advertisements
  • Auto-updated site content, tags, headers, and code
  • In-platform website editing
  • Real-time visibility over competitors
  • Weekly performance updates
  • Customizable layouts and blocks
  • Automated image and content sourcing
  • Easy chat-style interaction
  • Small details editing feature

Cons

  • Limited customization options
  • No manual SEO adjustments
  • No multi-language support
  • Limited template designs
  • No plug-in support
  • No eCommerce Features
  • Could have privacy concerns
  • No mobile app available
Show 1 more
  • No accessibility tools

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Releases 1

Initial release April 23, 2023 Current
Initial release of Conversion.

FAQ 12

What is the main function of Conversion?
Conversion mainly functions as an AI-powered B2B marketing automation platform designed for enterprises. It combines the features of CRM systems and data warehouses in a single marketing solution.
How does Conversion's 'Agents' feature optimize campaigns?
Conversion's 'Agents' feature employs AI capabilities to handle autonomous personalization, campaign optimization, and insights. These Conversion Agents perform tasks like handling tickets, QA, reporting, and campaign builds on a schedule, trigger, or whenever requested, ensuring a homogeneous operational flow.
What are the capabilities of the Email Studio in Conversion?
Email Studio in Conversion allows users to craft personalized emails using a drag-and-drop builder. It offers real-time CRM and warehouse personalization, enabling hyper-personalization of every message with dynamic content blocks.
Does the Conversion platform integrate with other CRM or advertising platforms?
Yes, Conversion is equipped with integration capabilities that allow it to connect with a myriad of CRM, warehouse, and advertising platforms to streamline operations and data accessibility.
How does Conversion ensure GDPR, SOC 2, and RBAC compliance?
Conversion ensures GDPR, SOC 2, and RBAC compliance through its robust security system. This includes SOC 2 Type II certification and built-in GDPR compliance features to protect data and maintain auditing functionalities.
What benefits does Conversion offer to marketing leaders?
Conversion provides marketing leaders with extensive pipeline visibility and revenue-tied reporting. It's designed to facilitate marketing operations and assist leaders in making informed decisions.
Can you tell me more about Conversion's AI-scoring and how it supports Lead Scoring & Routing?
Conversion's AI-scoring amalgamates CRM, warehouse, and product signals to support lead scoring and routing. By employing artificial intelligence, it ensures efficient scoring and routing of leads, thereby improving the quality and conversion rate.
How t does Conversion support Account-Based Marketing strategies?
Conversion supports Account-Based Marketing (ABM) strategies through account-level orchestration and unified engagement tracking. This enables efficient monitoring and facilitation of personalized interactions with targeted accounts.
Does Conversion provide support for migrating from tools like Marketo, Hubspot or Pardot?
Yes, Conversion offers guided migration support from Marketo, HubSpot, or Pardot. This support is designed to allow enterprises transitioning from these platforms to smoothly begin using Conversion.
How does Conversion ensure the transparency of its operations?
Conversion ensures operational transparency by making all output generated by the platform reviewable. This allows users to inspect and understand the performance and outcomes of their campaigns.
What is the role of AI in Conversion's marketing automation platform?
AI plays a pivotal role in Conversion's marketing automation platform. It powers features like Conversion Agents for autonomous personalization and campaign optimization, AI-scoring for lead scoring and routing, and real-time triggers for automation.
How is the data model in Conversion utilized in its features?
Conversion's data model unifies CRM, warehouse, and product data into a single platform. This consolidated data model facilitates functionalities such as campaign optimization, insights, and personalization in real-time.
Conversion Trial; then from $10/mo
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