Promote Sign in Sign up

Ads

Pencil ✓

Generate unlimited AI-powered ad creatives for ecommerce

5.9k views 39 saves Freemium
Ecommerce Advertising AI In Advertising
More categories (4)
Marketing Automated Design Digital Marketing Ads
Visit website Sign in to save

Free + from $14/mo

Verdict

A quick read before you dig into the full page.

Best if
You are brands and need: Generating ad creatives for Facebook, Google Display, Instagram, TikTok, YouTube, and LinkedIn
Skip if
Complex user interface
Pick this when
Generates ad variations

Considering AdsGo AI instead? Compare side by side

Overview

Pencil is an AI-powered tool that helps ecommerce brands and agencies create ad variations faster and more efficiently. With Pencil, users can generate static and video ad ideas for all social channels and formats based on AI generation.

Additionally, Pencil provides AI predictions on which ad variations are most likely to perform based on over $1 billion in ad spend, saving users time and money on ad testing.

The tool also offers a drag-and-drop editing experience, allowing users to easily make changes to ad ideas in real-time. Users can gain insights into their best performing ads, including the copy, elements used, and tags, and compare their ad messaging and tactics to other brands in their sector using the benchmark feature.

Pencil offers multiple landing pages to fit users’ needs and the pricing varies depending on the selected plan. Furthermore, the tool provides an AI Ads Library, case studies, and a blog, along with an extensive help center and documentation pages.

With Pencil, users can create unlimited ad creatives with the help of generative AI, making the creative production process faster and more efficient while delivering better results to help businesses grow.

Pencil website

Best for

Short scenarios where Pencil tends to shine.

  • Generating ad creatives for Facebook, Google Display, Instagram, TikTok, YouTube, and LinkedIn

    Best for Brands

  • Adapting global campaigns for local markets

    Best for Agencies

  • Creating ads for different seasons and promotions

    Best for Marketing professionals

  • Personalizing ads for specific audiences

    Best for Social media managers

  • Repetitive adaptation of ad creatives

    Best for E-commerce businesses

Example outputs 1

Sample generations and before/after results for Pencil.

Pencil screenshot
Pencil screenshot Pencil website

Access & connections

Where you can use Pencil, and what it plugs into.

Platforms

Web

Integrations

Make

Capabilities

What this tool accepts, produces, and is strongest at.

Input

  • Image
  • Text

Output

  • Video
  • Text
  • Image

Supported features

  • E-Commerce

Pros & cons

Pros

  • Generates ad variations
  • Efficient ad testing
  • Drag-and-drop editing experience
  • Ad performance insights
  • Benchmarking against competitors
  • Offers multiple landing pages
  • Multiple pricing plans
  • Static and video ad generation
Show 10 more
  • Helpful case studies
  • Comprehensive help center
  • Insights into copy, elements, tags
  • Real-time ad editing
  • Unlimited ad creatives
  • Connects to ad accounts
  • Import branding from assets
  • Generate or receive ads
  • Generates static and video ads
  • Real customer testimonials

Cons

  • No third-party integrations
  • Limited editing capabilities
  • No multilingual support
  • No download option for ads
  • No offline version
  • Complex user interface
  • No free version available
  • No real-time collaboration feature
Show 2 more
  • Lacks progressive rendering
  • Variation prediction accuracy unclear

Compare alternatives

Similar tools in the catalog — with a clear reason to open each one.

Free + from $199/mo

Full comparison

from $39/mo

Full comparison

from $19/mo

Full comparison

Free + from $24/mo

Full comparison

Why look Higher community rating

Full comparison

Free + from $45/mo

Full comparison

People also view

Tools that often show up alongside Pencil in collections and comparisons.

Releases 1

Initial release March 1, 2022 Current
Initial release of Pencil.

FAQ 12

What is Pencil?
Pencil is an AI-powered tool designed to facilitate the creation of ad variations for ecommerce brands and agencies. Its primary functionality includes the generation of both static and video ad ideas, prediction of high-performing ad variations, and provision of a real-time, drag-and-drop editing experience. Pencil saves time and resources on ad testing and provides users with insights on their best performing ads. The user can create unlimited ad creatives with the assistance of generative AI.
How does Pencil work?
Pencil operates by using AI to generate static and video ad ideas for all social channels and formats. It draws from a database of over $1 billion in ad spend to predict which ad variations are likely to perform the best. Users can make real-time updates to their ads using the drag-and-drop editor. With Pencil, users can see analytical insights into their most effective ads and compare their ad strategies with other brands in their sector. Pencil provides multiple landing pages based on user needs.
What platforms does Pencil support ad creation for?
Pencil supports ad creation for a wide range of platforms including Facebook, Instagram, TikTok, YouTube, and Amazon.
How does Pencil generate static and video ad ideas?
Pencil uses AI to generate static and video ad ideas for all social channels and formats. It uses existing ads' data to generate new ad ideas, and allows the users to edit these creatives in real-time using a drag-and-drop editing tool.
What does Pencil's predictive feature do?
Pencil's predictive feature uses artificial intelligence and data from over $1 billion in ad spend to forecast which ad variations are most likely to perform the best. This feature saves users time and money on extensive ad testing, by highlighting the versions that are most likely to succeed.
How does Pencil's drag-and-drop editing feature work?
Pencil's drag-and-drop editing feature allows users to make quick and easy modifications to their ad ideas in real-time. This simplifies the process of tweaking and refining ad executions without the need for advanced graphic design skills or software.
What insights can Pencil provide for my ads?
Pencil offers insights into the user's best performing ads. It highlights key components such as the copy, elements, and tags used in the most effective ads. This information allows users to understand the key triggers of their ad performance and adjust their strategies accordingly.
Can I compare my ads to other brands using Pencil?
Yes, Pencil offers a benchmark feature that allows users to compare their ad messaging, results, and tactics with other brands operating in the same sector. This allows for competitive analysis and can help identify opportunities for strategic advancements.
What are the pricing plans offered by Pencil?
Pencil provides multiple pricing plans with the cost varying according to the selected plan. Specific details on the pricing plans are not disclosed on their website.
What is the AI Ads Library provided by Pencil?
The AI Ads Library is a resource offered by Pencil, which includes a variety of example ads generated via AI. The ad examples can serve as inspiration for users in creating their own ad variations.
What are the case studies provided by Pencil like?
The specific details of the case studies provided by Pencil are not disclosed on their website, but given Pencil's role in ad creation and marketing automation, they likely involve demonstration of the tool's effectiveness in creating and optimizing ads for brands and agencies.
How can I integrate Pencil with my existing tech stack?
Pencil facilitates integration with existing tech stacks by allowing users to connect their ad accounts for data analysis and asset libraries for incorporating branding, images, videos, and product information into ads. However, specific integrations are not mentioned on their website.
Pencil Free + from $14/mo
Visit website