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Market research

Osum ✓

Supercharge Your Market Research With AI ⚡

Source rating 3.8 (34) 23k views 690 saves 16 comments Free Trial
Market Research Business Strategy Customer Needs
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E-commerce Retail Success App Growth Market research
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Trial; then from $119.99

Verdict

A quick read before you dig into the full page.

Best if
Supercharge Your Market Research With AI ⚡
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Limited to sales prospect profiles
Pick this when
Sales Prospect Profiler feature

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Overview

Osum is an AI market research tool aimed at fueling growth for e-commerce, applications, retail businesses, and more. It provides detailed insights for market research, product research, SWOT analysis, and buyer personas at the click of a button.

It offers features such as the 'Sales Prospect Profiler', which creates actionable profiles for sales prospects by combining demographic data with behavioral and psychographic insights.

Another useful feature is the SWOT Analysis which aids strategic planning by evaluating a business's internal Strengths, Weaknesses and external Opportunities and Threats.

Osum's Business Reports function facilitates in-depth research into all aspects of a business's product from design to utility, analyzing consumer reactions.

With its 'Market Opportunities' feature, Osum helps businesses explore untapped market segments and potential areas for expansion. The 'Buyer Personas' methodology uncovers the demographics, personality types, and professional interests of a business's target audience.

In summary, Osum is designed to aid companies to better align their strategies with customer needs and market insights for increased efficiency and profitability.

Osum website

Best for

Short scenarios where Osum tends to shine.

  • Supercharge Your Market Research With AI ⚡

Example outputs 1

Sample generations and before/after results for Osum.

Osum screenshot
Osum screenshot Osum website

Access & connections

Where you can use Osum.

Platforms

Web

Pros & cons

Pros

  • Sales Prospect Profiler feature
  • Provides SWOT analysis
  • Detailed business reports
  • Explores market opportunities
  • Unveils buyer personas
  • Designed for diverse industries
  • Detailed product insights
  • Efficient market research
Show 35 more
  • Supports strategic planning
  • Identifies potential expansion areas
  • Aligns strategies with customer needs
  • Profiling combines demographic and psychographic data
  • Quick research time
  • Facilitates customer-centric strategies
  • Identifies unique selling propositions
  • Supports persona-driven demand generation
  • Aids in informed strategic planning
  • Analyzes consumer reactions
  • Identification of customer needs
  • Increases operational efficiency
  • Aims for higher profitability
  • Targets audience demographics and interests
  • Unlocks business strategy insights
  • Improves lead and revenue goals
  • Helps understand customer fears and challenges
  • Helps create improved value propositions
  • Improves open rates for campaigns
  • Increases clickthrough rates
  • Helps identify emerging market trends
  • Saves time on research and analysis
  • Increase in marketing-generated revenue
  • Improves long-term profitability
  • Reduces customer churn
  • Achieves higher annual profit-growth
  • Useful for investors, entrepreneurs, business owners, marketers
  • Improves market knowledge
  • Helps capitalize on new opportunities
  • Addresses customer needs
  • Affects sales and profits positively
  • Helps stay ahead in evolving market
  • Adapts to emerging companies and products
  • Helps identify upcoming trends
  • Increased leads and faster lead conversion

Cons

  • Lack of API
  • Requires business URL input
  • No offline mode
  • Industry specificity not clear
  • Missing customizable features
  • No multilingual support
  • Limited to sales prospect profiles
  • No real-time customer support
Show 2 more
  • No mobile app available
  • Single user interface only

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Releases 1

Initial release December 8, 2023 Current
Initial release of Osum.

Imported reviews 9

5★
18
4★
6
3★
2
2★
1
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7
Peter Burns Jul 7, 2024 v@ initial release

A costly product does not work. Twice now, I have been unable to extract reports, and there is no PDF button.

John Maki Apr 27, 2024 v@ initial release

This platform has been a game-changer for my consulting business. The depth of analysis and breadth of data available are truly impressive. Whether I'm conducting market research for a client or analyzing industry trends for my own business, this platform has everything I need to make informed decisions. Plus, the regular updates ensure that I always have access to the latest insights. I couldn't be happier with my experience!

Adam Evans Apr 26, 2024 v@ initial release

I've tried several market research tools in the past, but none have come close to the level of sophistication and accuracy offered by this platform. The AI-powered insights are incredibly insightful and have helped me uncover hidden opportunities for growth in my business. I appreciate how user-friendly the platform is, making it accessible to professionals of all skill levels. Highly recommended!

Dylan Mar 17, 2024 v@ initial release

Price guide on TIAAIFT is $49.99 but the bottom tier is $89.99 (even at 33% 12-month prepaid) so that's not a great start.

Then you have the pricing model, 7-day free trial after providing your card information, when you could easy give a credit to test the service without having to paywall people for it hoping we forget to unsubscribe.

These are all issues users time and time again point out as a poor way to do business, yet it never changed.

jyoti yadav Mar 14, 2024 v@ initial release

I use Osum to uncover potential market opportunities in new territories and the reports it generated have been very productive for me. I am logistic business and with changing geopolitical and local situation, Osum tool always keeps me up to date. Osum is really Awesome....

Ajay Kumar Mar 14, 2024 v@ initial release

Awesome! Great research service

Praveen Mar 14, 2024 v@ initial release

The market research provided by Osum is of top notch. I was blown away by the kind of reports related to competitor analysis, SWOT analysis. PDF export functionality is something I requested them and happy that they will introduce this feature in next release. So far so good.

Best Boy Jan 26, 2024 v@ initial release

that thing isnt doing anything

Andreas Strebinger Dec 19, 2023 v@ initial release

It's not free to try. Giving my email credit card name and all before I can even take a look at it is not free in my definition. Also seems to be vastly overselling their capabilities in the vid. No explanation how it works ust empty promisese

FAQ 12

What is Osum best used for?
Osum is best used for detailed insights in market research, product research, SWOT analysis, and crafting buyer personas. It is aimed at fueling the growth of e-commerce, applications, and retail businesses by offering features such as the 'Sales Prospect Profiler' for creating actionable sales prospect profiles, SWOT Analysis for strategic planning, and 'Market Opportunities' for exploring potential areas for expansion.
What industries can Osum cater to?
Osum can cater to a diverse range of industries including e-commerce, mobile apps, and retail businesses. Its extensive features and data analysis capability make it a versatile tool for any business looking to gain market insights, understand customer personas, and plan strategically.
What does Osum's Sales Prospect Profiler feature do?
Osum's Sales Prospect Profiler feature combines demographic data with behavioral and psychographic insights to create actionable profiles for sales prospects. This detailed profiling can help businesses enrich demand generators and better tailor marketing efforts to the target audience.
How does Osum assist in strategic planning using SWOT Analysis?
Osum assists in strategic planning using the SWOT Analysis feature. This tool evaluates a business's internal Strengths, Weaknesses, and external Opportunities and Threats, serving as a major catalyst for informed strategic planning.
How does Osum's Business Reports function work?
Osum's Business Reports function dives deep into analyzing every aspect of a business's product from design to utility. It synthesizes consumer reactions and provides in-depth research that helps create effective actionable strategies.
What insights can Osum's 'Market Opportunities' feature provide?
'Market Opportunities', a key feature in Osum, helps businesses explore untapped market segments and potential areas for expansion. This feature enables businesses to identify unique selling propositions and align with customer needs, driving increased revenue.
How does Osum's 'Buyer Personas' feature help in understanding target audiences?
Osum's 'Buyer Personas' feature helps in understanding target audiences by uncovering their demographics, personality types, and professional interests. This granular-level data helps businesses tailor their approach to better meet their audience's needs and preferences.
How can Osum aid in increasing business efficiency and profitability?
Osum aids in increasing business efficiency and profitability by providing insights that help businesses better align their strategies with their customers' needs. Through comprehensive market research, product research, SWOT analysis and understanding buyer personas, businesses can make informed decisions, identify new opportunities, and ultimately enhance profitability.
Can Osum help me identify the demographics and professional interests of my target audience?
Yes, Osum can help identify the demographics and professional interests of your target audience. This is achieved through its 'Buyer Personas' feature which uncovers demographic information, personality types, and professional interests, providing a holistic view of a business's target audience.
How does Osum aid companies in better aligning their strategies with customer needs?
Osum aids companies in better aligning their strategies with customer needs by providing comprehensive insights into market trends, consumer behavior, and product performance. It helps identify strengths, weaknesses, opportunities, and threats, allowing businesses to refine their strategies for better customer engagement and increased profitability.
Can I use Osum to conduct SWOT analysis for any business?
Yes, Osum can be used to conduct a SWOT analysis for any business. Its SWOT Analysis feature evaluates a business's internal Strengths, Weaknesses, and external Opportunities and Threats, providing valuable insights that aid in strategic planning.
What specific insights can Osum offer for e-commerce businesses?
For e-commerce businesses, Osum offers detailed insights into market research, product research, consumer behavior, and SWOT analysis. These insights can help e-commerce businesses understand their market position, refine their product offerings, align their strategies with customer needs, and uncover new opportunities for growth.
Osum Trial; then from $119.99
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