Guidance
The operations platform built for growing CPG brands
From $199
Verdict
A quick read before you dig into the full page.
- Best if
- You are cPG founders and need: Managing COGS and margins across multiple SKUs and channels
- Skip if
- You need a free plan with no credit card
- Pick this when
- Paid · From $199
Overview
Guidance is an ERP-style operations platform built specifically for small and mid-size CPG food and beverage brands. Most brands in this space run their operations on a combination of spreadsheets, QuickBooks, and disconnected inventory tools, often paying consultants to hold it all together.
Guidance replaces that stack. It connects demand forecasting, MRP, purchasing, inventory, production, COGS, lot traceability, and multi-channel fulfillment in one shared data model. When a supplier raises prices, Guidance automatically recalculates every affected BOM, COGS, and margin across all SKUs and channels. When a new order comes in, it checks inventory, flags shortfalls, and surfaces the right replenishment actions without anyone touching a spreadsheet.
Setup happens through a conversational onboarding flow. Guidance asks the right questions about how you make and sell your products, then configures itself to match your operation. No implementation team required.
Currently in early access with design partner brands. Built by CPG operators who couldn't find software that handled all of it.
Best for
Short scenarios where Guidance tends to shine.
-
Managing COGS and margins across multiple SKUs and channels
Best for CPG founders
-
Planning production runs based on real demand and inventory
Best for Food and beverage operations managers
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Tracking lot numbers for food safety audits and retail compliance
Best for Supply chain managers
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Replacing disconnected spreadsheets and QuickBooks workarounds
Best for Demand planners
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Scaling from co-packer production to multi-location distribution
Best for Procurement managers
Example outputs 1
Sample generations and before/after results for Guidance.
Access & connections
Where you can use Guidance, and what it plugs into.
Platforms
Integrations
Capabilities
What this tool accepts, produces, and is strongest at.
Highlights
- Real-time COGS and margin tracking across all SKUs
- Demand forecasting connected to purchasing and production
- MRP and bill of materials management
- Lot traceability for FSMA 204 and organic compliance
- Multi-channel fulfillment (DTC, wholesale, Amazon, retail)
- AI-powered conversational onboarding
- Automated cost propagation when supplier prices change
- Inventory management with co-packer and 3PL support
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FAQ 5
What is Guidance?
Guidance replaces that stack. It connects demand forecasting, MRP, purchasing, inventory, production, COGS, lot traceability, and multi-channel fulfillment in one shared data model. When a supplier raises prices, Guidance automatically recalculates every affected BOM, COGS, and margin across all SKUs and channels. When a new order comes in, it checks inventory, flags shortfalls, and surfaces the right replenishment actions without anyone touching a spreadsheet.
Setup happens through a conversational onboarding flow. Guidance asks the right questions about how you make and sell your products, then configures itself to match your operation. No implementation team required.
Currently in early access with design partner brands. Built by CPG operators who couldn't find software that handled all of it.