Newsjack.sh

The open-source skills that turn your agent into a full PR team.

Install once. Your agent — Claude Code, Codex, Hermes, OpenClaw — becomes a PR team.

curl -fsSL newsjack.sh | bash

Are you an agent? Check out Getting started

What your agent can do once newsjack is installed

Three problems, separate lanes.

🛰️ Detect — surface what matters in your space

• 📡 Monitor your industry — find newsjacking opportunities: fresh stories you have the standing to jump on before the wave breaks (see a sample run)
• 🗞️ Track your coverage — Google Alerts-style keyword tracking with LLM filtering for real features
• 🔭 Track competitors — when they launch, raise, or stumble, you know
• 🔍 Verify the story is still fresh — who broke it, who owns it, what oxygen's left

🚀 Act — turn signal into output

• 🎯 Generate story angles — turn one update into hooks framed for different beats
• 🤝 Fit-check a journalist — will this reporter actually care, or are you spamming?
• 🎙️ Respond to source queries — triage inbound HARO-style requests, draft only the real fits
• 🥊 Roast your pitch — honest critique against the rubric editors actually use
• ✅ Fact-check before you send — extract claims, verify each, flag the shaky ones
• 🗣️ Keep drafts in your voice — fingerprint your real writing, kill the AI tells
• 📋 Build a fit-checked media list — targeted reporters, not scraped contact dumps

🧭 Strategize — figure out what your story even is

• 🗺️ Get a PR strategy — opinionated walkthrough if you're not PR-fluent yet: audience first, positioning second, news pegs third, drumbeat over big-bang
• 📊 Score newsworthiness — cold read on whether it clears the bar before you act

Who this is for

• Founders doing their own PR because the agency quote was insane
• PR agencies running more accounts than humans can babysit
• Marketers at small companies who need leverage, not headcount
• Anyone whose agent is already running their day-to-day — and should be better at it

Install

Pick the path for the harness you're using.

Supported runtimes

Full Mode: Claude Code, Codex, OpenClaw, Hermes

Use the curl installer when your full agent harness can reach GitHub Release
assets:

curl -fsSL newsjack.sh | bash

Or review the script before running it:

curl -fsSL https://newsjack.sh

The installer detects your agent runtime and installs the CLI-backed skills
automatically.

If shell installers or GitHub Release assets are blocked, use npm instead:

npm i -g newsjack
newsjack install

After install, agents and skills should call the CLI as newsjack.

Limited mode: Running on Claude.ai, ChatGPT, Claude Cowork

Newsjack needs a local agent for Full Mode. On Claude.ai, ChatGPT, or Claude
Cowork it automatically falls back to Limited Mode — no install, no CLI, no
setup. Paste your startup URL or your news and you get a real PR operator on the
spot.

Every skill still works. PR strategy, newsworthiness scoring, story angles,
pitch drafting and honest critique, journalist-fit reasoning, fit-checked media
lists, reactive source-query responses, voice fingerprinting, and fact-checking
against pasted or searchable evidence all run right in the chat — paste what
you've got and go.

The only things that change are the two always-on monitors — newsjack
monitoring (watching your space for newsjacking opportunities) and coverage
monitoring (Google Alerts-style keyword tracking). Without a local agent they
can't keep saved profiles, run on a schedule, or remember what they've already
flagged, so they fall back to best-effort, one-shot scans you trigger by hand.
Want them running on autopilot? Set up Full Mode with the CLI harness and a local
agent.

For Claude.ai plugin-style setup:

1. Open Customize.
2. Go to Personal plugins.
3. Click Create plugin.
4. Choose Add marketplace.
5. Choose Add from a repository.
6. In the repository URL field, enter:

elvisun/newsjack

Then install the Newsjack plugin from that marketplace:

• Marketplace: elvisun/newsjack
• Plugin: newsjack@newsjack

A community marketplace plugin (newsjack@claude-community) is pending review
and will be added soon.

What gets installed

~/.newsjack/
├── bin/newsjack          # CLI
└── newsjack/             # managed bundle

skills installed to your detected runtime(s):
  newsjack-monitor-setup  create a company monitoring profile
  newsjack-detector       find newsworthy moments before the wave breaks
  newsworthiness-check    score whether your news clears the bar
  angle-generator         turn one update into ten pitchable hooks
  find-journalists      build small, fit-checked media lists
  …and more

The npm package bundles the same CLI and skills, with the newsjack command installed on PATH.

Curl-installed Newsjack auto-updates from the latest GitHub Release before each run. Set NEWSJACK_AUTO_UPDATE=0 to disable.

Npm-installed Newsjack uses npm for CLI updates:

npm i -g newsjack@latest