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VWO

VWO is a digital experience optimization platform for experimentation and conversion rate optimization.

Source rating 5.0 (62) 254k views 254k/mo traffic 0 saves Free
Data Analytics Data Analytics
More categories (17)
Media(93) Learning App Builder data mining SaaS A/B testing Q&A Charting duet ai assistant Conversion rate optimization Website personalization Behavior analytics Mobile app testing Feature management Customer data platform Web rollouts AI-Powered Optimization
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Verdict

A quick read before you dig into the full page.

Best if
You are eCommerce and need: Optimize website conversion rates
Skip if
You need enterprise SLAs or a fully managed team plan right away
Pick this when
Free · Free

Overview

VWO is the market-leading digital experience optimization solution that fast-growing companies use for experimentation & conversion rate optimization. VWO offers flexible pricing & pay-per-need plans, including special plans for agencies. Start with one product & easily add others later.

VWO screenshot

Best for

Short scenarios where VWO tends to shine.

  • Optimize website conversion rates

    Best for eCommerce

  • Improve mobile app user experience

    Best for SaaS

  • Test new features before launching them

    Best for eLearning

  • Personalize website content for different user segments

    Best for Media/Publication

  • Understand user behavior with heatmaps and session recordings

    Best for Enterprises

How it works

VWO allows users to set up A/B tests, multivariate tests, and personalization campaigns on their websites and mobile apps. It also provides behavior analytics tools to understand user behavior and identify areas for improvement.

Example outputs 1

Sample generations and before/after results for VWO.

VWO screenshot
VWO screenshot

Access & connections

Where you can use VWO.

Platforms

Web

Capabilities

What this tool accepts, produces, and is strongest at.

Highlights

  • A/B Testing
  • Multivariate Testing
  • Behavior Analytics
  • Personalization
  • Web Rollouts
  • Customer Data Platform
  • Program Management
  • AI-Powered Optimization

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FAQ 12

What is VWO?
VWO is the market-leading digital experience optimization solution that fast-growing companies use for experimentation & conversion rate optimization. VWO offers flexible pricing & pay-per-need plans, including special plans for agencies. Start with one product & easily add others later.
How to use VWO?
VWO allows users to set up A/B tests, multivariate tests, and personalization campaigns on their websites and mobile apps. It also provides behavior analytics tools to understand user behavior and identify areas for improvement.
What are Monthly Tracked Users (MTU)?
A Monthly Tracked User (MTU) is a visitor who becomes part of a campaign powered by VWO in a billing month. Each VWO product maintains a separate quota of MTUs. There are specific products where shared MTUs can be bought as well.
Can I buy a common MTU quota for all VWO Products?
Yes, you can buy a common MTU quota for all VWO products except VWO Insights. The quota consumption logic of Insights is different from other VWO products so its quota allocation has to be done separately. Kindly note that visitors will still be counted towards MTU on a per-product basis.
How does VWO count MTU?
Visitors are counted towards MTU on a per-product basis. In the same billing month, if a visitor becomes a part of multiple campaigns of the same product, VWO will count them as a single MTU for that product. If a visitor becomes a part of campaign(s) of different VWO products, VWO will count them as a separate MTU for each product.
Do I get the entire MTU quota upfront or in regular intervals?
For all the products (except VWO Insights), you get the entire MTU quota upfront. However, as per your requirement, we can also ensure that the quota is refreshed on a monthly basis. For VWO Insights, you get the MTU quota on a monthly basis.
What if I exhaust my purchased quota limit?
For all the products (except VWO Insights), all your running tests and data capture will stop upon exhaustion of quota. Automatic extension of quota does not happen. To get more quota added, please get in touch with us. For VWO Insights, MTU quota is dynamically distributed across the entire month and the user sampling adjusts automatically as per your incoming traffic. So you will never run out of Insights quota.
How does sampling work in VWO Insights - Web & Mobile App?
If you purchase MTU quota for a subset of your MAU count, VWO calculates a sample size and distributes your MTU quota to last through the month. Learn more
Does VWO provide discounts for buying product combos or signing for multi-year deals?
Yes, VWO provides a discount on combo deals and longer contracts. Please get in touch to know more.
Does VWO provide any offers/ discounts to non-profits?
Yes, VWO supports non-profits by giving them preferential pricing on all VWO plans. If you’re one such organization looking for customized pricing of VWO, please get in touch with us
Is there any additional purchase required to use VWO Copilot?
As of today, no additional purchase is required. With the full release in 2025, we will finalise the pricing and limitations for VWO Copilot as per various plans. It may or may not come at an additional cost.
Is the product pricing on this page applicable to agencies?
No, the pricing listed is intended for corporate business owners managing domains, websites or applications. Agencies are required to obtain separate licenses for each domain or website they handle. Contact sales to know more.
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