Verdict

A quick read before you dig into the full page.

Best if
AI-powered ad attribution platform for eCommerce to track and optimize ad spend
Skip if
You need a free plan with no credit card
Pick this when
Paid · From $99 / mo

Overview

TrueROAS is an AI-powered ad attribution platform designed to accurately track and optimize eCommerce ad spend in a post-iOS 17 world. It integrates with Shopify and WooCommerce to provide a holistic view of sales and spending across platforms, helping businesses identify winning ad sets, cut losses, and improve their return on ad spend (ROAS). TrueROAS uses AI attribution to reveal precisely what drives sales, transforming guesswork into measurable growth.

True ROAS screenshot

Access & connections

Where you can use True ROAS, and what it plugs into.

Platforms

iOS

Integrations

Capabilities

What this tool accepts, produces, and is strongest at.

Highlights

  • AI-powered ad attribution
  • Real-time ROAS tracking
  • Ad waste identification
  • Cross-platform analytics
  • Integration with Shopify and WooCommerce

FAQ 10

What is TrueROAS?
TrueROAS is an AI-powered ad attribution platform designed to accurately track and optimize eCommerce ad spend in a post-iOS 17 world. It integrates with Shopify and WooCommerce to provide a holistic view of sales and spending across platforms, helping businesses identify winning ad sets, cut losses, and improve their return on ad spend (ROAS). TrueROAS uses AI attribution to reveal precisely what drives sales, transforming guesswork into measurable growth.
How to use TrueROAS?
Connect your Shopify or WooCommerce store to TrueROAS. The platform automatically tracks ad performance, identifies high-performing creatives and channels, and helps you scale winners while cutting losers. Use the insights to optimize ad campaigns on Facebook and Google.
Who is TrueROAS for?
TrueROAS is for e-commerce advertisers using Shopify, WooCommerce, or any other platform with custom integration. It's perfect for store owners to manage their revenue streams and ad agencies to manage multiple accounts.
How can TrueROAS track better?
The True Tracking algorithm can see the entire customer journey more clearly using advanced machine learning to match user data. The AI reprocesses data with an attribution model built for eCom stores, connecting it to the exact ad or source.
How long does it take to get started?
Setting up tracking for your store takes around 4 minutes. Using the 1-click Facebook login completes 33% of the setup.
When can I start seeing results?
You can start seeing results 48 hours after installing TrueROAS. Accurate tracking is available for free during the 14-day trial.
Does TrueROAS support my store currency?
TrueROAS uses whatever currency your store and ad account are using.
Is the installation technical?
If you can copy-paste, you can install TrueROAS. Chat support and calls with attribution experts are available for custom setups.
Can I track email or other sources (like Google, TikTok or Pinterest)?
Yes. TrueROAS AI intelligently calculates where the user came from based on multiple data points.
Does this solve the IOS issues?
No. However, if you're using TrueROAS you're doing everything possible. Connecting every available data point, to make sure you don't miss a thing.
True ROAS From $99 / mo