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Smartly.io ✓

AI-powered cross-platform advertising that actually works.

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Verdict

A quick read before you dig into the full page.

Best if
AI-powered cross-platform advertising that actually works
Skip if
Limited third-party integrations
Pick this when
Streamlines cross-platform advertising

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Overview

Smartly is an AI-powered advertising platform that streamlines and enhances cross-platform advertising by bringing together creative content and media planning.

The platform provides solutions designed for various teams including Agency, Performance, Brand, and Creative teams. For the creative team, it enables the scaling of creative design, launch, and management at a fast pace, reducing the burden of manual processes.

Media teams can use Smartly to optimize their media spend with AI-backed insights, leading to more informed decision-making. On the other hand, Performance teams can benefit from the platform's ability to transform performance insights into Intelligent Creative, thereby improving the effectiveness of each campaign run.

For Brand teams, the platform enables scaling of brand messaging across platforms without sacrificing quality. The platform also provides personalized, high-impact ad creation for various channels such as social media, conversational commerce, connected TV, open web, and video.

These capabilities allow for nimble adjustments to strategies based on tracking results and trends in real-time. The platform also includes 24/7 support from a team familiar with both technology and customer service.

Smartly's overarching aim is to reinvent the advertising process, pushing for synergy between creative content and media strategies from the campaign onset leading to more efficient and impactful advertising results.

Smartly.io website

Access & connections

Where you can use Smartly.io.

Platforms

Web

Capabilities

What this tool accepts, produces, and is strongest at.

Input

  • Tabular

Output

  • Video
  • Text
  • Image

Supported features

  • Ads

Pros & cons

Pros

  • Streamlines cross-platform advertising
  • Enhances creative content
  • Integrates media planning
  • Optimizes media spend
  • Transforms performance insights
  • Scales brand messaging
  • High-impact ad creation
  • Supports a variety of channels
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  • Allows nimble strategy adjustments
  • Real-time tracking
  • 24/7 support
  • Promotes synergy in advertising
  • Suits various team needs
  • Reduces manual processes load
  • Boosts agency workflow efficiency
  • Supports performance insights transformation
  • Quality assurance in scaling
  • Rapid creative design scaling
  • Interactive messaging for commerce
  • Optimized ads for connected TV
  • High-impact open web ads
  • Simplified media spend optimization
  • Human & tech knowledgeable support
  • Seamless campaign launch and management
  • Enhances campaign effectiveness
  • Ad opportunities across major DSPs
  • Supports 200+ streaming services
  • One-to-one customer engagement
  • Creation and optimization on major social platforms
  • Automated campaign management
  • Intelligent creative generation
  • Single view across ad world
  • Delivers actionable insights
  • Creative builds in one-third of time
  • Automated campaign allocation
  • Lower retargeting frequency
  • Brand awareness enhancement
  • Workflow simplification for teams
  • Real-time brand measurement
  • Open web and social media engagement
  • High performance creative scaling
  • High efficiency ad personalization
  • Agility in campaign updates
  • Workload and headache reduction
  • Automated advertising production
  • All-in-one advertising solution
  • Improved decision-making capacity
  • Efficiency in advertising reinvention
  • Reduced CPA

Cons

  • No free trial
  • Limited integrated channels
  • Lacks workflow visualization
  • No offline capabilities
  • Possibly overwhelming for beginners
  • No data import/export feature
  • Limited third-party integrations
  • Needs more advanced reporting tools
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  • No collaboration functionalities
  • No multi-language support

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Releases 1

Initial release October 11, 2023 Current
Initial release of Smartly.io.

FAQ 12

What is Smartly.io?
Smartly.io is an artificial intelligence (AI) powered platform designed to streamline and enhance cross-platform advertising. It integrates creative content and media planning, providing solutions for various teams like Agency, Performance, Brand, and Creative. Smartly.io's goal is to reinvent the advertising process for increased efficiency and impact by fostering synergy between creative content and media strategies.
What features does Smartly offer for creative teams?
Smartly provides an array of features for creative teams that fast-track the creative design, launch, and management processes. It empowers the team to scale their designs, significantly reducing the burden of manual processes. Moreover, the application of AI in Smartly facilitates efficient production at scale, enabling creative teams to majorly focus on big ideas.
Can Smartly help in optimizing media spend?
Yes, Smartly.io assists in optimizing media spend. Media teams are given the tools to enhance their media spend with AI-backed insights, allowing for more informed decision-making. The automated system ensures precise optimization and instils confidence in the process.
How does Smartly contribute to the performance team?
Smartly.io provides invaluable assistance to performance teams by transforming performance insights into 'Intelligent Creative'. This feature improves the performance of each campaign run on the platform, as it facilitates automatic evolution and enhancement of campaigns based on performance data.
What are the benefits of Smartly for brand teams?
Smartly.io enables brand teams to scale brand messaging across platforms with no compromise in quality. This capability allows consistent presentation of the brand message on different channels and it also ensures the acceleration and enhancement of the brand's reach.
What channels does Smartly support for ad creation?
Smartly.io supports a wide range of channels for ad creation. These channels include social media, conversational commerce, connected TV, open web, and video. This broad spectrum allows for a versatile marketing approach across multiple platforms.
How does Smartly involve AI in optimizing advertising?
Smartly.io brings AI into every step of advertising, from production to cross-channel performance. Its AI capabilities help build, personalize, and scale creative across different platforms in significantly less time compared to traditional methods. AI also assists in launching, managing, and updating campaigns while providing actionable insights. This technology-driven approach optimizes tasks to yield more confident and strategically sound decisions.
What kind of support services does Smartly provide?
Smartly.io provides 24/7 support services from a team proficient in both technology and customer service. They are there to resolve any technical issues or answer any questions users may have during any time of the day.
How does Smartly aim to reinvent the advertising process?
Smartly.io aims to reinvent the advertising process by pushing for synergy between creative content and media strategies from the onset of a campaign. This unique approach drives to establish more efficient and impactful advertising results, striving for overall improvement in advertising processes.
What is Smartly's 'Intelligent Creative'?
Smartly's 'Intelligent Creative' is a feature that transforms performance insights into actionable changes in creative advertising elements. It enhances campaign effectiveness by improving and refining advertising strategies based on real-time feedback.
Does Smartly offer real-time tracking of ads performance?
Yes, Smartly.io offers real-time tracking of ad performance. This allows for nimble adjustments to strategies based on tracking results and trends as they emerge, ensuring campaigns are always optimized.
Can Smartly be used for social media advertising?
Yes, Smartly.io can be used for social media advertising. It enables the building, personalization, and optimization of creative for every major social media platform, further enhancing the reach and impact of social media marketing campaigns.
Smartly.io