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Lookalike audiences

Qualifyed.AI - Lookalike Audiences ✓

Boost ROAS with AI-powered audience targeting

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Lookalike Audiences AI Marketing Predictive Audiences
More categories (4)
Prospective Customer Data-driven Marketing Targeted Advertising Lookalike audiences
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from $1162/mo

Verdict

A quick read before you dig into the full page.

Best if
Boost ROAS with AI-powered audience targeting
Skip if
Costly for small businesses
Pick this when
Uses first-party data

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Overview

AI Predictive Audiences by Qualifyed is a tool that leverages AI and Machine Learning techniques to help businesses unlock prospective audiences that resemble their ideal customers.

This tool is designed to train machine learning models on businesses' existing first-party data, which is not affected by popular tracking opt-out movements like iOS 14.5.

Functioning independently from third-party cookies, it creates lookalike models resilient to changes in customer tracking mechanisms. The stated process involves ingesting a file of first-party PII (Personally Identifying information) data of US consumers, running these seed files across marketing databases over 3,400 attributes for modeling what existing buyers look like.

The model is the applied to the US population to pre-score 96% of US adults on their likelihood to convert to the product or service. This assists businesses to intelligently target new, cold prospects with a high probability of becoming their next customers.

The final audience is ingested into the client's ad account for them to run ads against. Despite the prevailing skepticism around AI's overuse in marketing, Qualifyed leverages it in a fashion that has proven effective for Fortune 500 companies.

Qualifyed.AI - Lookalike Audiences website

Access & connections

Where you can use Qualifyed.AI - Lookalike Audiences.

Platforms

Web iOS

Capabilities

What this tool accepts, produces, and is strongest at.

Input

  • Tabular

Output

  • Tabular

Pros & cons

Pros

  • Uses first-party data
  • Cold prospect conversion
  • Offers credit bureau data
  • Creates Lookalike audiences
  • Predictive Scoring for prospects
  • Targets US consumer audience
  • Uses non-cookie data
  • Resilient to tracking changes
Show 11 more
  • Personalized campaign targeting
  • Affordable for SMBs
  • No long-term contracts
  • Protects user privacy
  • LiveRamp integration
  • Over 3400 attributes analyzed
  • Proven methodology
  • Helps in ROI optimization
  • Used by Fortune 500 companies
  • Data-driven marketing approach
  • Data immune to third-party changes

Cons

  • Only for US consumers
  • Relies on first-party data
  • No long-term contracts
  • Limited to email targeting
  • Results depend on existing customer data
  • Depends on accuracy of marketing databases
  • Requires access to personal identifying information
  • May not work well with smaller businesses
Show 2 more
  • Costly for small businesses
  • Dependent on LiveRamp integration

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Releases 1

Initial release April 3, 2023 Current
Initial release of Qualifyed.AI - Lookalike Audiences.

FAQ 12

What is Qualifyed.AI's AI Predictive Audiences tool?
Qualifyed.AI's AI Predictive Audiences tool is a technology that employs machine learning and artificial intelligence to assist businesses in targeting and converting potential customers. It identifies audiences who share similar characteristics with those of existing customers, pre-scoring them based on the likelihood to convert.
How does AI Predictive Audiences work?
The AI Predictive Audiences tool works by taking a file of first-party data of US consumers and running these seed files against marketing databases, including credit bureaus, to build a model. This model is then applied to pre-score the American population based on their likelihood to convert to a product or service. The resulting audience is then integrated into the client's ad account for targeted advertising.
What is the purpose of Qualifyed's AI Predictive Audiences tool?
The purpose of Qualifyed's AI Predictive Audiences tool is to help businesses target prospective audiences that resemble their existing customers. The tool trains machine learning models on existing data to predict and target potential customers, driving efficient and effective marketing results.
What kind of data is utilized by AI Predictive Audiences?
AI Predictive Audiences utilizes first-party Personally Identifying Information data of US consumers. The tool also runs these seed files across marketing databases that can access over 3,400 possible attributes for modeling existing customers.
Does Qualifyed use third-party cookies for their AI Predictive Audiences tool?
No, Qualifyed doesn't use third-party cookies for their AI Predictive Audiences tool. Instead, it uses first-party data which is cookie-less and is not affected by future changes of third-party cookies.
How does AI Predictive Audiences tool target potential customers?
The AI Predictive Audiences tool targets potential customers by creating lookalike models of existing customers. It uses machine learning models and first-party data to identify and score potential customers based on their likelihood to convert, which then can be targeted with ad campaigns.
Is the AI Predictive Audiences tool affected by privacy changes like iOS 14.5?
The AI Predictive Audiences tool, unlike native ad targeting tools, is independent of third-party cookies. It is not affected by privacy changes such as iOS 14.5 because it relies solely on first-party, cookie-less data.
What does Qualifyed.AI mean by 'Lookalike Audiences'?
By 'Lookalike Audiences', Qualifyed.AI refers to the potential customers who share similar characteristics with the existing customers of a business. By creating a model based on the business's existing customers, the AI Predictive Audiences tool can identify and target audiences who are most likely to convert.
How does Qualifyed.AI handle privacy compliance?
Qualifyed.AI handles privacy compliance by using first-party data, which is not subject to typical third-party privacy regulations. It scores prospects before any business contact, ensuring privacy, and transfers the hashed email list to the client's ad account via LiveRamp.
Does it require a long-term contract to use Qualifyed's AI Predictive Audiences tool?
No, it does not require a long-term contract to use Qualifyed's AI Predictive Audiences tool. The company aims to democratize technology and make it accessible to small and medium-sized businesses.
What makes Qualifyed's AI Predictive Audiences tool unique from other marketing tools?
Qualifyed's AI Predictive Audiences tool is unique due to its enhanced data ingestion method and precise modeling techniques. It uses privacy-compliant, first-party data and builds a resilient model unaffected by changes to third-party tracking technologies. Then, it prescores 96% of the US adult population for conversion odds before they are even aware of the client business.
How does Qualifyed.AI define a prospective customer?
Qualifyed.AI defines a prospective customer as a member of the US adult population who shares similarities with a business's existing customer base. They are pre-scored by the AI Predictive Audiences tool based on their likelihood to convert before hearing about the business.
Qualifyed.AI - Lookalike Audiences from $1162/mo
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