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Trial; then from $833/mo

Verdict

A quick read before you dig into the full page.

Best if
Predictive data intelligence for consumer brands
Skip if
Limited training resources
Pick this when
Custom audience creation

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Overview

Proxima is a predictive data intelligence platform designed specifically for consumer brands. Its primary goal is to assist brands in predicting customer behavior to improve their marketing effectiveness, thus scaling profitability.

Proxima offers a feature called AI Audiences, which provides custom audiences for paid social media platforms. This feature maximizes ad performance through audiences that are built from extensive commerce insights.

This helps brands to generate high-intent audiences that fit their marketing strategies and deploy them onto their chosen advertising platform. With the insight provided by Proxima, brands have the ability to target potential consumers with a high average order value (AOV).

Proxima also provides an Intelligence Beta feature offering analytics and tactical benchmarks. This feature combines analytical insights with generative AI for better decision-making to drive business growth.

It allows companies to understand their most valuable consumer cohorts, product offers, and problematic areas. Proximas algorithms continuously learn to improve cost per acquisition (CPA) and return on ad spend (ROAS) results.

Proxima is appreciated by many successful brands for its unique data intelligence capabilities.

Proxima website

Access & connections

Where you can use Proxima.

Platforms

Web

Capabilities

What this tool accepts, produces, and is strongest at.

Input

  • API
  • Tabular

Output

  • API
  • Text

Pros & cons

Pros

  • Custom audience creation
  • Commerce insights generation
  • High-intent audience generation
  • Targets high AOV consumers
  • Analytics feature provided
  • Tactical benchmarks available
  • Improves CPA and ROAS
  • Algorithms continuously learn
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  • First-party data pool
  • Improves customer LTV
  • Scale ad spend efficiently
  • Maximize marketing performance
  • 70M+ U.S. eCom shoppers data
  • Network transaction volume of $17B+
  • Combines enterprise-grade analytics
  • Dynamic industry benchmarks
  • Customer scoring feature
  • Performant and scalable campaigns
  • Secure and encrypted customer data

Cons

  • Specific to consumer brands
  • No multi-lingual support
  • Requires high-quality data input
  • Dependent on successful social campaigns
  • No evident data visualization tools
  • Lack of integration options
  • Inadequate customer support information
  • Limited training resources
Show 2 more
  • No mobile application
  • No freemium version available

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Releases 1

Initial release April 6, 2022 Current
Initial release of Proxima.

FAQ 12

What is Proxima?
Proxima is a predictive data intelligence platform created mainly for consumer brands. Its overarching aim is to help brands predict customer behaviour to augment their marketing efficacy, subsequently leading to increased profitability.
How does Proxima assist brands in predicting customer behavior?
Proxima makes use of AI and algorithms, which continually adapt and learn to predict customer behaviour. This allows brands to effectively improve their marketing strategies, drive business growth, and comprehend their most valuable consumer cohorts, popular product offers, and areas needing improvement.
What is the AI Audiences feature in Proxima?
Proxima's AI Audiences is a distinct feature that creates custom audiences for paid social media platforms. This is achieved by deriving audiences from a considerable number of commerce insights.
How does AI Audiences feature maximize ad performance?
The AI Audiences feature uses an extensive range of commerce insights to build audiences that stimulate maximum ad performance. This allows brands to create high-intent audiences that align well with their marketing strategies.
What kind of audiences does Proxima help generate for brands?
Proxima helps brands formulate high-intent audiences that are tailored to their marketing strategies. These audiences are constructed from a broad spectrum of commerce insights, thereby enabling brands to reach potential consumers possessing a high average order value (AOV).
Which advertising platforms can Proxima deploy audiences to?
Proxima is able to disperse these carefully constructed audiences onto the brands' chosen advertising platform, effectively escalating brand exposure to likely customers.
How does Proxima help brands target consumers with a high average order value?
Proxima assists brands in targeting consumers with a high average order value (AOV) by using their sophisticated AI algorithms to analyze commerce insights, create high-intent audiences, and deploy these audiences to the chosen advertising platform of the brand.
What insights does the Intelligence Beta feature of Proxima provide?
The Intelligence Beta feature of Proxima offers analytical insights and tactical benchmarks. These insights include identification of the most valuable consumer cohorts, understanding of the most successful product offers, and identification of problematic areas, which companies can then leverage for better decision-making, thereby positively impacting business growth.
How does Proxima improve cost per acquisition and return on ad spend?
Through its proprietary algorithms that are designed for continuous learning, Proxima aims to enhance the cost per acquisition (CPA) and return on ad spend (ROAS) results. It does this by creating high-intent audiences and deploying them to selected advertising platforms, helping to target potential high AOV consumers and consequently improving the overall effectiveness of marketing campaigns.
Which brands have found success with Proxima?
Proxima finds favour with many successful brands for its unique data intelligence capabilities, although the specific brands aren't explicitly mentioned on their website.
What kind of data intelligence capabilities does Proxima offer?
Proxima delivers unique data intelligence capabilities by offering a feature called AI Audiences that improves ad performance, provides valuable commerce insights, and generates high-intent audiences. It also integrates analytical insights with generative AI through an Intelligence Beta feature, allowing brands to improve decision-making and drive business growth.
Does Proxima offer a demo version?
Yes, Proxima does offer a demo. Brands interested in understanding Proxima's capabilities can book a demo by navigating on their website.
Proxima Trial; then from $833/mo
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