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Trial; then from $20/mo

Verdict

A quick read before you dig into the full page.

Best if
Walk into every interview ready
Skip if
Expensive plans
Pick this when
Topic-specific news scan

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Overview

Press Prep is an AI-powered tool designed to assist communications professionals prepare for media interviews. The tool provides an all-encompassing interview preparation workflow that includes reporter research, topic-specific news scan, projection of likely interview questions, suggested talking points, live mock practices, and evaluation of interview debriefs.

The AI interviewer is unique to each user, built and customized based on the user's reporter research, topic, and proposed talking points. One distinguishing feature is the tools capability to conduct practice sessions with varying induced pressure levels, mimicking real life scenarios.

This promotes flexibility and adaptability during the actual interviews. Also, Press Prep's innovative inclusion of a 'voice practice' where users can speak their answers out loud allows the AI to gauge, steer, and score their answering discipline in real time.

Furthermore, the tool offers a 'video avatar practice' enabling users to face a live AI video avatar for a more realistic on-camera interview experience.

The process to initiate these functionalities is simple and convenient - users provide information about the interview, wherein the AI automatically conducts the necessary research about the reporter, process real-time news information relating to the topic, generates potential questions and talking points for the interview, and schedules a timed full text-based mock interview.

After the interview, the tool can provide a scored debriefing report on the users message alignment, clarity, discipline, and risk.

Press Prep website

Access & connections

Where you can use Press Prep.

Platforms

Web

Capabilities

What this tool accepts, produces, and is strongest at.

Input

  • Text
  • Video
  • Audio

Output

  • Text
  • Video
  • Audio

Pros & cons

Pros

  • Topic-specific news scan
  • Likely interview questions projection
  • Talking points suggestion
  • Live mock practices
  • Interview debrief evaluation
  • Induced pressure simulation
  • Real-time adaptability training
  • Voice practice feature
Show 41 more
  • Real-time answering discipline scoring
  • Video avatar practice
  • Realistic interview simulation
  • Automated reporter research
  • Real-time news processing
  • Potential question generation
  • Mock interview scheduling
  • Scoring debriefing report
  • Message alignment evaluation
  • Clarity assessment
  • Discipline assessment
  • Risk assessment
  • Email-to-brief functionality
  • Reusable profiles
  • Interview context library
  • Message discipline guidance
  • Day-of news frame
  • Tailored talking points
  • Transcript scored debrief
  • Choice of pressure level
  • Portable (works from anywhere)
  • Smart extraction of info
  • Structured prep workflow
  • Reporter intelligence
  • Interview lifecycle management
  • 3 modes (aggressive, neutral, friendly)
  • Automatic scoring, quotability, alignment
  • Forward interview request feature
  • Integrates with email
  • User-friendly interface
  • Instant prep brief creation
  • Attach docs to interview
  • Bio and expertise profiles
  • Automatic news frame synthesis
  • Session multipathing
  • Credit based subscription
  • Free trial available
  • Full interview lifecycle support
  • Recommend bridges generation
  • Features for crisis communications
  • Automated press releases scan

Cons

  • No offline mode
  • No live human support
  • Limited avatar customization
  • Pressure induction unadjustable
  • No multi-language support
  • Expensive plans
  • Potentially inaccurate reporter research
  • Limited data sources for news scanning
Show 2 more
  • Cannot identify context subtleties
  • Limited to interview prep scenarios

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Releases 1

Initial release August 29, 2026 Current
Initial release of Press Prep.

FAQ 12

What is Press Prep?
Press Prep is an AI-powered tool designed for communications professionals to prepare for media interviews. It offers a comprehensive interview preparation workflow that includes reporter research, topic-specific news scan, prediction of probable interview questions, suggested talking points, live mock practice sessions, and evaluation of interview debriefs.
How does Press Prep's AI-powered interview preparation work?
Press Prep operates by requiring users to provide information about their upcoming interview like the reporter's name, the interview topic, and potential talking points. With this information, it conducts an AI-powered reporter research, processes real-time news data relating to the interview topic, and generates potential interview questions and suggestions for talking points. Users can then conduct practice sessions, choosing from various induced pressure levels for realistic practice. After the practice, Press Prep provides a scored debriefing on the user’s message alignment, clarity, discipline, and risk evaluation.
What is the process for setting up an interview practice with Press Prep?
Setting up an interview practice with Press Prep involves a 6-step workflow. Users start by providing the interview details (reporter's name, outlet, story angle, and strategic goal). Following this, Press Prep auto-researches the reporter, runs news scans related to the topic in the background, and generates interview questions and talking points. After the preparation, an AI-powered practice interview is scheduled according to the user's preference (aggressive, neutral, or friendly). Finally, the AI provides a post-interview debrief.
Can Press Prep conduct reporter research on the reporter I will be interviewed by?
Yes, Press Prep can conduct automated research on the reporter a user will be interviewed by. On receiving the reporter's name, Press Prep instantly looks up the reporter's beat, recent stories, known angles, and social presence.
What variables can Press Prep customize in its practice interviews?
Press Prep customizes several components of its practice interviews. The AI interviewer is tailored to each user, built on user-specific parameters like the reporter research, interview topic, and proposed talking points. Users can also customize the level of pressure induced during practice, and can select between a voice practice and an interactive on-camera video avatar practice.
What is the 'voice practice' feature in Press Prep?
The 'voice practice' feature in Press Prep enables users to verbalize their responses aloud during practice sessions. During this interactive feature, the AI pushes back, redirects, and scores the user's message discipline in real time.
How does Press Prep's induced pressure simulation help with interview preparation?
Press Prep's induced pressure simulation helps with interview preparation by providing a more authentic and immersive experience. This unique feature mimics the varying degrees of pressure one may face during real-life interview scenarios, enabling users to train their composure, adaptability, and overall response quality.
What kinds of reports does Press Prep provide after a mock interview?
After a mock interview, Press Prep provides a comprehensive scored debriefing report. This report encompasses areas like message alignment, clarity, discipline, and risk, providing an overall evaluation of the user's interview performance.
What kind of information does Press Prep's interview debrief cover?
Press Prep's interview debriefing report covers diverse areas. These include message alignment, evaluating how well your responses matched the prepared talking points; clarity, gauging the lucidity and understandability of your responses; discipline, assessing how consistently you maintained your key messages throughout the interview; and risk, identifying potential areas of concern that could negatively impact the interview's outcome.
Does Press Prep generate potential interview questions and talking points?
Absolutely. Press Prep generates potential questions for the interview as well as talking points. These are developed after researching the reporter, processing the real-time news information related to the interview topic, and analyzing information provided by the user (like their strategic goal for the interview).
How does Press Prep's 'video avatar practice' enhance interview preparation?
Press Prep's 'video avatar practice' enhances interview preparation by simulating a more realistic on-camera interview experience. Users can face a live AI video avatar during their practice sessions, which provides a more immersive learning experience, helping them gauge and improve their on-camera interview delivery.
Can I choose the intensity of the mock interview practice in Press Prep?
Yes, with Press Prep, users have the flexibility to choose the pressure level for their mock interview practices. Options include an aggressive, neutral, or friendly mode, allowing users to experience and prepare for a wide spectrum of interview circumstances.
Press Prep Trial; then from $20/mo
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