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Huginn is an AI assistant central to Nosto's commerce platform, responsible for powering agentic features across the platform. Essentially, it acts as the brain coordinating with a network of purpose-built AI agents that autonomously work to enhance commerce experiences.

Huginn operates continuously to uncover revenue opportunities, optimize workflows, and provide insights to support commerce decisions. One of the key highlights of Huginn is its autonomous features tempered with human oversight.

This means Huginn recommends and prepares based on insights, but any final decision still requires human approval. For merchants, Huginn eliminates the need for manual configurations and offers instant answers and insights, thus streamlining operations.

It's designed to identify growth opportunities, optimize merchandising, analyze performance, and accelerate testing processes. Additionally, Huginn is capable of proactive intelligence tracking that surfaces commercial opportunities even before being asked to.

It can identify high-value customer segments, suggest effective product bundles, generate optimized copy, and improve search relevance without being prompted.

On the shopper's side, Huginn ensures effortless product discovery by providing intelligent, proactive suggestions during shopping experiences. It understands natural language and context, refining queries with proactive suggestions, thereby aiding conversion of browser sessions into actual purchases.

Furthermore, Huginn can be integrated with external platforms using MCP or API. It collaborates with third-party agents to simplify workflows, bring Huginns intelligence to their tools, and unify intelligence across various platforms.

It's designed to boost operational efficiency by automating workflows, reducing manual tasks, and facilitating rapid adoption and connection of new AI capabilities as per evolving business needs.