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Influee

UGC platform connecting brands with creators for ad content.

Source rating 5.0 (89) 234k views 234k/mo traffic 0 saves Paid
UGC platform User-generated content Video ads
More categories (5)
Social media marketing content-creation Influencer marketing eCommerce marketing Creator marketplace
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From $199 / month

Verdict

A quick read before you dig into the full page.

Best if
You are eCom Brands and need: Creating video ads for e-commerce products
Skip if
You need a free plan with no credit card
Pick this when
Paid · From $199 / month

Overview

Influee is a UGC platform connecting brands and agencies with over 80,000 UGC creators from 23 countries. It facilitates the creation of user-generated content (UGC) for ads, including testimonial ads, unboxing videos, Instagram Reels, and TikTok ads, starting at 20€. The platform streamlines the process of sourcing, managing, and using UGC, offering features like creator selection, content usage rights, and payment processing.

Influee screenshot

Best for

Short scenarios where Influee tends to shine.

  • Creating video ads for e-commerce products

    Best for eCom Brands

  • Generating testimonials for brand credibility

    Best for Agencies

  • Producing unboxing videos for product promotion

    Best for Marketing Teams

  • Developing engaging content for social media platforms (Instagram, TikTok)

    Best for Social Media Managers

  • Scaling UGC strategy for conversion-focused content

    Best for eCom Brands

How it works

Brands launch campaigns describing their product and preferences. Creators apply, and brands choose the right creators. Custom UGC videos are delivered within 7-10 days with unlimited revisions.

Example outputs 1

Sample generations and before/after results for Influee.

Influee screenshot
Influee screenshot

Access & connections

Where you can use Influee, and what it plugs into.

Platforms

Web

Integrations

Instagram

Capabilities

What this tool accepts, produces, and is strongest at.

Highlights

  • Access to 80K+ UGC creators
  • Campaign management
  • Creator selection
  • Content usage rights management
  • Payment processing
  • UGC Video Editor
  • AI UGC Videos

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Tools that often show up alongside Influee in collections and comparisons.

FAQ 12

What is Influee?
Influee is a UGC platform connecting brands and agencies with over 80,000 UGC creators from 23 countries. It facilitates the creation of user-generated content (UGC) for ads, including testimonial ads, unboxing videos, Instagram Reels, and TikTok ads, starting at 20€. The platform streamlines the process of sourcing, managing, and using UGC, offering features like creator selection, content usage rights, and payment processing.
How to use Influee?
Brands launch campaigns describing their product and preferences. Creators apply, and brands choose the right creators. Custom UGC videos are delivered within 7-10 days with unlimited revisions.
What is a UGC platform?
A UGC platform is a tool that helps brands collect, manage, and use user-generated content like photos, videos, and reviews. It simplifies how brands collaborate with UGC creators by making it easy to source and scale content, get rights, and manage collaborations—all in one place.
What are the best UGC platforms for brands?
Influee is one of the best UGC platforms for brands, looking to collaborate with for brands looking to scale UGC and advertise in multiple markets. With access to high-quality video content from UGC creators worldwide. Other solid options include Tagbox, Trend, and Aspire. The right fit depends on your goals, but Influee stands out for its scale, speed, and creator network.
What does UGC mean?
UGC stands for user-generated content. It refers to any content—photos, videos, reviews, or testimonials—created by content creators and your customers rather than brands. UGC is often shared on social media and used by companies in their marketing strategy because it's authentic, relatable, and drives trust.
Is TikTok a UGC platform?
TikTok is a social media platform where people share user-generated content every day. While it’s full of TikTok UGC, it's not a UGC platform in the brand or marketing sense—like Influee—that helps companies source and manage creator content.
Is UGC legal?
Yes, UGC is legal—as long as you have the right to use it. Brands need creator permission before using UGC content in their ads or marketing. This usually means getting UGC usage rights, a written consent or using a platform that handles rights management. Skipping this step can lead to copyright issues.
Is UGC actually worth it?
Yes, UGC is worth it. Content from real customers builds trust, boosts engagement, and often outperforms traditional ads. It’s also cost-effective—brands get fresh content without hiring a full production team. When done right, UGC drives sales and strengthens brand loyalty.
What are the risks of UGC?
The main risks of UGC are copyright issues, off-brand messaging, and lack of quality content. If a brand uses content without permission, it can face legal trouble. There's also a chance the content doesn’t align with brand values or expectations, which is why content usage rights and UGC content brief are very important.
Is Instagram a UGC platform?
Instagram is a social media platform, not a UGC platform in the brand sense. It’s packed with user-generated content—photos, videos, stories—but it’s not designed to help brands collect, manage, or get rights to that content. That’s where UGC platforms come in. While brands do use UGC from Instagram, they usually need separate tools to do it legally and efficiently, especially at scale.
What types of expenses will I have when using the platform?
There are two cost components when using Influee:

1) Month-to-month platform subscription. This allows you to access and use the platform and can be canceled at any time.
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2) Creator payments are separate from your monthly subscription. It’s a budget that you use toward creator / content creation payments.

Example monthly cost: Starter Pack 199€ + 10 x 30s videos in 🇬🇧(UK) avg. price of video 28€ = 199€ + (28€*10) = 479€
When do I get charged with the subscription?
When you publish your first content campaign, suitable creators will start to leave collaboration proposals.

Your monthly period will commence and you will automatically be charged at the beginning of each monthly period from that point.
Influee From $199 / month
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