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BooleanMaths Pulse

Marketing analytics platform for D2C brands, offering accurate attribution and real-time insights.

Source rating 5.0 (95) 34k views 34k/mo traffic 0 saves Unknown
Marketing attribution Conversion tracking Marketing analytics
More categories (6)
Shopify analytics Ad optimization Conversion APIs ROAS Improvement User Journey Mapping D2C marketing
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Verdict

A quick read before you dig into the full page.

Best if
You are d2C Brands and need: Optimizing ad spend on Meta and Google Ads with conversion APIs
Pick this when
Marketing analytics platform for D2C brands, offering accurate attribution and real-time insights

Overview

BooleanMaths is a marketing analytics and attribution platform designed for D2C brands. It helps marketers drive measurable results by providing accurate attribution, Conversion APIs, and real-time insights. The platform maps complete User Journeys from Discovery (Ads, Social Media) to Conversion Purchase, uses fingerprinting to track visitors across sessions, and offers no-code API Integrations to feed high-value data directly to Ad campaigns.

BooleanMaths Pulse screenshot

Best for

Short scenarios where BooleanMaths Pulse tends to shine.

  • Optimizing ad spend on Meta and Google Ads with conversion APIs.

    Best for D2C Brands

  • Tracking true conversion paths to understand customer decisions.

    Best for Shopify Stores

  • Boosting ad performance with accurate attribution and real-time insights.

    Best for Marketing Agencies

Example outputs 1

Sample generations and before/after results for BooleanMaths Pulse.

BooleanMaths Pulse screenshot
BooleanMaths Pulse screenshot

Access & connections

Where you can use BooleanMaths Pulse.

Platforms

Web

Capabilities

What this tool accepts, produces, and is strongest at.

Highlights

  • Accurate Marketing Attribution
  • Conversion APIs
  • Real-time Insights
  • User Journey Mapping
  • Fingerprinting for Visitor Tracking
  • No-code API Integrations

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FAQ 12

What is BooleanMaths?
BooleanMaths is a marketing analytics and attribution platform designed for D2C brands. It helps marketers drive measurable results by providing accurate attribution, Conversion APIs, and real-time insights. The platform maps complete User Journeys from Discovery (Ads, Social Media) to Conversion Purchase, uses fingerprinting to track visitors across sessions, and offers no-code API Integrations to feed high-value data directly to Ad campaigns.
How to use BooleanMaths?
To use BooleanMaths, install the pixel via the Shopify app or directly, connect your ad accounts (Meta and Google Ads), configure Conversion APIs to pass first-party data, and set up influencers to track social media campaigns.
What is BooleanMaths?
BooleanMaths is a marketing analytics and attribution platform designed for D2C brands to drive measurable results with accurate attribution, Conversion APIs, and real-time insights.
How is BooleanMaths different from Google Analytics or Shopify analytics?
BooleanMaths provides more accurate attribution, Conversion APIs, and real-time insights compared to Google Analytics or Shopify analytics, which may have incomplete data and limited visibility of complete customer journeys.
What are Conversion APIs and why do I need them?
Conversion APIs pass accurate First Party data back to Ad platforms, improving ad targeting and ROAS by providing a more complete view of customer journeys.
Is BooleanMaths only for D2C brands?
While designed for D2C brands, BooleanMaths can benefit any business looking to improve marketing attribution and ad performance.
How long does it take to set up?
Setting up BooleanMaths typically takes just a few minutes with easy installation via Shopify app or Pixel setup.
What platforms does BooleanMaths work with?
BooleanMaths integrates with Meta, Google Ads, Shopify, Klaviyo, Mailchimp, and more.
What attribution models does BooleanMaths support?
BooleanMaths supports various attribution models, including First touch, Last touch, Linear, and more.
Can BooleanMaths help reduce my CAC or improve ROAS?
Yes, BooleanMaths helps reduce CAC and improve ROAS by providing accurate data for optimizing ad spend and targeting the right audience.
Do I need to know coding to use BooleanMaths?
No, BooleanMaths offers no-code API Integrations, making it easy to use without coding knowledge.
Is there a free trial?
Yes, BooleanMaths offers a free trial to get full access to all attribution features.
BooleanMaths Pulse
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