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AdRoll ✓

Boost brand awareness and drive conversions with personalized advertising.

696 views 557K/mo traffic 1 saves Paid
Digital Advertising Personalized Ads Conversion Enhancement
More categories (4)
Social Media Advertising Analytics Brand Awareness Ads
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from $36/mo

Verdict

A quick read before you dig into the full page.

Best if
Boost brand awareness and drive conversions with personalized advertising
Skip if
Limited support for non-profit, finance, and hospitality sectors
Pick this when
Full-funnel ad campaigns

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Overview

AdRoll is a digital advertising platform used by various brands and agencies to boost brand awareness, increase site visitors, and enhance conversions via personalized marketing strategies.

The platform offers full-funnel ad campaigns, optimizing them according to marketing goals. It operates across various channels including display advertising, video advertising, native advertising, connected TV ads, social media advertising, and email marketing.

Key features include retargeting for re-engaging prospects, brand awareness initiatives, reaching the ideal audience using first-party data, and marketing automation.

Beyond that, it provides robust analytics and attribution capabilities to help brands understand their growth trajectory. Integrated options enable compatibility with eCommerce platforms and various advertising channels, including Meta, TikTok, Pinterest, Google Ads, Amazon Ads, amongst others.

AdRoll is equipped with free tools for calculating ad spending returns or building UTM links, facilitating various domains including ecommerce, finance, non-profit, and hospitality.

Its customer support provides resources for understanding and leveraging the tools potential, catering to brand and agency requirements alike.

AdRoll website

Access & connections

Where you can use AdRoll.

Platforms

Web

Capabilities

What this tool accepts, produces, and is strongest at.

Input

  • API
  • Tabular

Output

  • API
  • Text

Supported features

  • Ads

Pros & cons

Pros

  • Full-funnel ad campaigns
  • Optimizing according to goals
  • Various advertising channels
  • Retargeting feature
  • Brand awareness initiatives
  • First-party data use
  • Marketing automation
  • Robust analytics
Show 41 more
  • Attribution capabilities
  • Cross platform eCommerce compatibility
  • Ad spend calculator
  • UTM link builder
  • Wide domain facilitation
  • eCommerce, finance, non-profit, hospitality
  • Comprehensive customer support
  • Display, video, native, CTV, social media, and email advertising
  • Compatible with Meta, TikTok, Pinterest, Google Ads, Amazon Ads
  • Third-party cookie guide
  • Return on ad spend calculator
  • AdRoll UTM link builder
  • Integration with Shopify, WooCommerce, BigCommerce
  • Adaptability for agencies
  • Single marketing platform optimization
  • Cross-platform automation builder
  • Trusted by 140,000+ brands
  • Multi-channel performance insights
  • Custom audience segmentation
  • Automated campaigns coordination
  • Real-time and historical data use
  • Consolidated reporting and benchmarking
  • Identified and anonymous contacts handling
  • Managed and Self-Service options
  • Consent management features
  • Free digital marketing resources
  • Customer Privacy Protection
  • Marketing Resources Library
  • Event hosting and participation
  • Digital Advertising Knowledge Center
  • Third-Party Cookies Resource
  • State of Digital Marketing Report
  • Personalized advertising
  • Help Center resources
  • Increase site visitor feature
  • Conversion driver
  • Agency directory
  • Performance analyzer
  • Brand and agency catered resources
  • Prospects discovery
  • Tailored audiences creation

Cons

  • Limited automation options
  • Doesn't support all eCommerce platforms
  • Not all advertising channels integrated
  • Incomplete attribution capabilities
  • Unclear performance benchmarking
  • Limited return on ad spend
  • Limited support for non-profit, finance, and hospitality sectors
  • Reliance on first-party data
Show 1 more
  • Lacks SMS and CRM integrations

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Releases 1

Initial release June 1, 2022 Current
Initial release of AdRoll.

FAQ 12

What is AdRoll?
AdRoll is a digital advertising platform that is leveraged by a variety of brands and agencies to increase brand awareness, site visitors, and conversions through personalized marketing strategies.
How does AdRoll boost brand awareness?
AdRoll boosts brand awareness through its various advertising capabilities encompassing display, video, native, connected TV, and social media advertising. This multifaceted approach enables brands to showcase themselves to a wide and diversified audience. Additionally, AdRoll uses personalized ads, allowing each company to connect with their audience in a unique and tailored manner.
What does it mean that AdRoll offers full-funnel ad campaigns?
The term 'full-funnel ad campaigns' in AdRoll refers to the platform's capability to manage advertising campaigns that encompass all stages of the marketing funnel - from awareness and consideration to decision and action. This entails reaching out to potential customers, nurturing these contacts, and driving them to make purchases, ultimately advancing overall business objectives.
What types of advertising channels does AdRoll function in?
AdRoll operates across a wide range of advertising channels. These include display advertising, video advertising, native advertising, connected TV ads, social media advertising, and email marketing, offering brands a diverse set of options for message delivery.
What key features does AdRoll offer?
Key features offered by AdRoll are retargeting for re-engaging with prospects, brand awareness initiatives, reaching the ideal audience using first-party data, and marketing automation that coordinates automated campaigns across display, social, and email.
How does AdRoll utilize retargeting for re-engaging prospects?
AdRoll utilizes retargeting by engaging site visitors who have already visited your site with personalized ad campaigns that make use of real-time and historical data from millions of websites and apps. Using these insights, they can identify potential customers, tailor advertising content, and reengage them.
How does AdRoll ensure it is reaching the ideal audience?
AdRoll uses first-party data to ensure it is reaching its ideal audience. First-party data comes directly from the source (i.e., the business), so it is unique to that company. This might include website visitor data, purchasing data, social media profiles, or any other data that a company has collected directly from its audience.
What is the role of marketing automation in AdRoll?
In AdRoll, marketing automation plays a crucial role in synchronizing campaigns across display, social, and email channels. This automation results in seamless coordination and greater efficiency, ultimately leading to optimal results from marketing efforts.
How does AdRoll help understand growth trajectory?
AdRoll helps businesses understand their growth trajectory by providing robust analytics and attribution capabilities. This allows companies to quickly understand what's working and adjust their strategies accordingly. They offer consolidated reporting, cross-channel attribution, and performance insights from one platform
What kind of analytics and attribution capabilities does AdRoll provide?
AdRoll provides analytics and attribution capabilities that give businesses insight into growing faster by identifying successful strategies. This consolidated reporting aids in understanding how different channels and campaigns work together to influence conversions and revenue.
With which eCommerce platforms is AdRoll compatible?
AdRoll is compatible with various eCommerce platforms including, but not limited to, Shopify Plus, Shopify, WooCommerce, and BigCommerce. This compatibility makes it easy to incorporate AdRoll into existing eCommerce setups.
How can AdRoll be integrated with various advertising channels?
AdRoll can be integrated with various advertising channels including Meta, TikTok, Pinterest, Google Ads, Amazon Ads and more, giving businesses the flexibility to exploit multiple channels for marketing and advertising.
AdRoll from $36/mo
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